Exploring the flavour
Dimensions of Beefeater Gin
The Beefeater Experimental Range was created based on the story of original Master Distiller, James Burrough, and his trips to the gardens and markets of London to find new ingredients and flavours. This inspired current Master Distiller, Desmond Payne, to follow in his predecessor's footsteps, experimenting with new ingredients and processes.
We set out to reflect this authentic story in a way that demonstrates the countless taste experiments and considered craft that went into creating the range. We did this by turning the labels into noted recipe pages. We worked with illustrator Steven Noble to create authentic etchings for each label.
PACKAGING, NPD, ILLUSTRATION
CLIENT: THE GIN HUB, PERNOD RICARD