Full of Taste. Half the Alcohol.
The world’s most awarded Gin, Beefeater, came to us looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced lifestyle. This new innovation needed to be a breakthrough in both proposition and design that establishes a new tone and experience for gin drinkers.
Brand led, effective yet simple, the design features the iconic Yeoman Warden standing in front of the Tower of London, preserving authenticity and strong storytelling. Maintaining standout for on trade, the design ensures attention is captured with the bold and prominent Light logotype. Further ensuring distinction, we used strong colour, creating an iconic and ownable palette for the new Beefeater brand. In such a rapidly developing category, creating a standout design for the new Beefeater Light was vital to command attention in such a prevalent Spanish market.