Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, this latest innovation with Beefeater needed to standout, staying authentic and appealing to the premium gin drinker.

 

Whether for at home or on the go, we created premium packaging that instantly engages with shoppers, being both on-trend in colour and design with bespoke illustrations by Steven Noble. It was a priority to capture Beefeaters core branding to ensure synergy with the bottle, whilst prominently emphasising the uniquely crafted gin and tonic proposition. Within an increasingly popular category, this new RTD is both visually vibrant and bold, capturing attention and driving appetite appeal.

 

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PACKAGING, NPD, ILLUSTRATION

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CLIENT: BEEFEATER LONDON - THE GIN HUB - PERNOD RICARD