Boundless Brand Design are delighted to have partnered with Beefeater Gin to design their innovative Beefeater 0.0%, launched in the Spanish market.

 

Inspired by the original Beefeater London Dry Gin, Beefeater 0.0% maintains the brand’s iconic citric and juniper-forward profile but without the alcohol, creating a perfectly balanced and refreshing drinking experience. Produced by adding the essence of Beefeater London Dry Gin’s classic recipe to the base, the botanical profile is achieved by using exclusively natural flavours, retaining the experience and attitude consumers have come to know and love about Beefeater.

 

Boundless Brand Design were briefed to create a design that retains an iconic Beefeater look & feel, whilst creating standout navigation in the lo and no alcohol category. To bring to life this innovation, Boundless proudly hero the iconic Yeoman in the centre of a striking blue zero that echoes to the edge of the label. This eye-catching design is enhanced with tactile embossing to signal the product’s craft credentials.  A vivid blue and cool silver signal category semiotics, which when coupled with Beefeater’s recognisable red identity cue innovation backed by quality and heritage.

 

Hamish Shand Founder and Executive Creative Director of Boundless Brand Design, “We love to see Beefeater continue to innovate across its portfolio, the range grows but the same craft and quality credentials of the brand are leveraged. It’s been a pleasure working on the latest addition to the portfolio”.