The taste of the Almalfi Coast.
Malfy Gin & Tonica
Fresh from the Amalfi coast of Italy is one of the UK’s favourite gin brands. Inspired by the lifestyle along one of Italy’s most revered coastlines, and crafted from authentic ingredients, Malfy is the epitome of living La Dolce Vita. Having established a strong presence in the on and off trade, Malfy were looking to the fast growing ready to drink category for innovation.
Taking recognisable brand assets from the gin bottles, we needed to create a strong recognition for Malfy in this new category, whilst also delivering impact, standout and the exciting flavours for the Gin & Tonica’s.