Celebrate the festivities of Mid-Autumn Festival with Martell and Royal Salute
Martell and Royal Salute came to us to build an engaging and celebratory GTR campaign for activation during one the most significant gifting seasons, Mid-Autumn Festival.
Leveraging the premium tone and look and feel of both Martell and Royal Salute, Boundless created a world of convivial celebration centred around the concept “From Our Home to Yours”, focussing on celebrating the festivities with both brands. We created an enchanting illustrative universe that visually tells the narrative of the journey from the brand home to the Mid-Autumn Festival celebration and to people’s homes. The vibrant illustrative Mid-Autumn Festival world is adorned with ornate and decorative lanterns welcoming consumers to immerse themselves into the celebratory season.
GLOBAL TRAVEL RETAIL ACTIVATION CAMPAIGN