Raze came to us to create a standout brand around their unique business proposition; by carrying a Raze bag, you earn rewards and discounts with your favourite good businesses. The bags host a variety of branded campaigns, putting the power of influencing change in your hands, with businesses who are doing good for our communities and the planet.

 

We have proudly created a bold and confident brand identity for a gen-z audience, that builds on the language and visual codes of cultural activism and influencing change, in a positive and inclusive manner. Underpinned with a memorable name and unique tone of voice, we’ve created a proactive and eye-catching identity that utilises disruptive colours, empowering graphic devices, and a suite of fun witty stickers to overall bring the brands unique story to life.

 

​

BRAND CREATION, NAMING, ADVERTISING, WEBSITE

​

CLIENT: RAZE