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Join the Rogue revolution
for a ‘Damn Good’ Brunch Experience

Audacious and disruptive challenger brand, Rogue, wanted to relaunch the brand to better showcase their innovative, creative, brunch-inspired table worthy products. Keen to establish themselves as an innovator within grocery, and disrupt the boring preserves and chutney categories, Rogue was set up to bring the coolest city brunch experiences to our kitchen tables by embracing experimental food moments and enhance connections around the table.


The Rogue revolution is here and we have created a daring and courageous new look and feel that celebrates the brunch experience, by shaking up the norm and bringing to life a world of contagious roguish charm and wit. With quirky bespoke tattoo style illustrations, doodles and playful language, Rogue now lives in a world of colourful character and punchy personality. With a logo that showcases a touch of hand-crafted magic and a bold strapline, Rogue really is ‘Damn Good’. Open and honest front of pack ingredients, craft small batch touches, and unique serving suggestions encourage transparency, engaging their audience with inspired and unusual culinary creations. Rogue dares you to be experimental and audacious.


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