Royal Salute was created as a gift to mark the coronation of Queen Elizabeth II and was named after the 21 gun salute fired from the Tower of London for royal celebrations.

We completely reimagined the brand world by drawing on the curious stories from the royal palaces, establishing a new illustration style of enchantment and wonder for the brand.  Across the core portfolio of 21 Year Old blends, we were inspired by the history of the British Royal Menagerie at the Tower of London, and  worked with fine artist Kristjana S Williams to bring to life this intriguing and exuberant story on the inside of the packaging and through-out the wider brand world including merchandising, environments, social media and events. As a result of the new exquisite brand world, the brand is already seeing double-digit growth in sales.

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BRAND RESTAGE, BRAND WORLD, STRUCTURAL & 3D ENVIRONMENT DESIGN,  EVENTS, SOCIAL & DIGITAL MEDIA, COMMUNICATIONS, BRAND GUIDELINES

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CLIENT: ROYAL SALUTE - CHIVAS BROTHERS - PERNOD RICARD