The Sport of Kings and the King of Whisky
Welcome to the glitz and glamourous world of Snow Polo; a tournament set amongst the snow-capped mountains of St Moritz, Switzerland, where the noble, skilled and graceful ‘Sport of Kings’ is staged, amongst a clientele wrapped in luxurious sophistication.
Briefed to create a contemporary and playful Edition, that injects fun into the brand through an impactful and iconic design, stunning in its illustration, colourways and depiction of the phenomenal sport. We worked with illustrator, Thomas Danthony, renowned for his retro illustrations, to create a landscape inside and outside of the packaging that sweeps you off your feet right into this exclusive and spectacle event, as though you are a spectator yourself. We then activated the look and feel beyond packaging, into merchandising, gifting, and events.