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Royal Salute 21 Year Old 

Chinese New Year Edition

Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Royal Salute came to us looking to create a standout design for the limited Edition that truly captured the vibrancy and intricacy of the occasion.

 

Distinctive and quintessentially Royal Salute, this 21 YO special edition captures the tradition, respect and joy of the New Year season. Bright use of colour ensures distinction and standout on shelf, with glimmers of artistry and sophistication shining through. With distinguished and polished illustrations that capture the enchantment and wonder of Royal Salute, this vibrant red gift pack emphasises the captivating and mesmerising world of the Lunar and Chinese New Year celebrations.

 

PACKAGING & BRAND TOOLKIT
CLIENT: ROYAL SALUTE - CHIVAS BROTHERS - PERNOD RICARD
ILLUSTRATOR: BRETT RYDER - PHOTOGRAPHY: STUDIO SMALL
 
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Boundless Brand Design

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