Inspired by the historic splendour and magnificence of the Queens Royal Garden Parties, we collaborated with Royal Salute to launch a Signature Blend 21 YO Whisky for year round celebration. Full of enchantment and wonder, British Royal Garden Parties have always been legendary. Dating back to the reign of Queen Victoria, an invite to the Queens Garden Party is a huge honour and the pinnacle of celebration and majesty. Enchanting and extraordinary, we designed the ‘King of Gifts’ that fully encapsulates all the awe, wonder and traditional cues you would expect to see when at a Royal Garden Party.

 

Driving celebration and perpetuating indulgence and luxury, we created a pack that not only delivers boldly on shelf but exceeds typical gifting expectation. Intricate illustrations by Mariana Rodrigues add to the wonder and excitement associated with the quintessentially English celebration, paralleling the grandeur and quality that Royal Salute is known for.

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PACKAGING DESIGN, BRAND WORLD TOOLKIT, ANIMATED KEY VISUALS

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CLIENT: ROYAL SALUTE - CHIVAS BROTHERS - PERNOD RICARD