Royal Salute continues to create exceptional, collectible releases with the launch of its latest 21-Year-Old Lunar New Year Special Edition, offering a perfect gift for this festive season. This marks the fifth design in the brand’s annual collaboration with Boundless Brand Design. This year’s stunning release continues the theme of ‘Ignite the New Year’, capturing the essence of the Lunar New Year – a time for renewal, fresh beginnings, and the hope for good fortune in the year ahead.

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For this year's release, Boundless Brand Design selected the highly talented Chinese illustrator Jason Lyon to bring this theme to life. Using his distinctive style of ‘magical realism’, vibrant colour palettes and intricate details, he depicts symbols of rebirth and regeneration.

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PACKAGING, BRAND WORLD & ACTIVATION

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CLIENT: ROYAL SALUTE - CHIVAS BROTHERS - PERNOD RICARD