Introducing Boundless Brand Design’s 4th edition of Royal Salute's Polo series: the 21 Year Old Miami Polo Edition. The latest Edition invites whisky lovers and cultural appreciators alike to savour a taste of Miami, where every sip encapsulates the glamourous city’s vibrant backdrop.

 

Royal Salute’s link to polo has been a long and illustrious one, dating back over 15 years, and the newest polo-inspired expression comes endorsed by celebrated player and Royal Salute World Polo Ambassador Malcolm Borwick. The latest Edition continues the Scotch whisky’s ethos of entering new kingdoms by capturing the culture of emblematic polo locations around the world. Celebrating its famed polo clubs and vibrant scene, Miami is a modern-day polo destination and takes the spotlight as the inspiration behind this new blend.

 

Collaborating with illustrator Charlie Davis, Boundless Brand Design captures the playful allure of the city, the sun-kissed Palm Beach and the iconic art deco architecture to create a rich and luxurious polo scene. The outer design is set in a contemporary Miami polo-lounge overlooking a star-studded polo field, layered beneath a pink haze.

The warming sunset continues onto the inner pack illustration, capturing the consumption moment overlooking mesmerizing Miami beaches, enhanced with deepened pink tones that add depth and dimension to the design.

 

The liquid itself is housed in a striking and iconic Miami pink flagon, the perfect desirable whisky accessory for the modern-day whisky lover.

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PACKAGING, BRAND WORLD & ACTIVATION

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CLIENT: ROYAL SALUTE - CHIVAS BROTHERS - PERNOD RICARD