Making an impression in sports is paramount, and with the start of a new condensed 2020 season ahead, decorated Formula 3 driver Stefano Leaney looked to race ahead both on the track and with his own branding, setting himself apart from his competitors and engaging potential sponsors.

 

Creating a timeless and dynamic brand logo and visual identity, leading with a bespoke typeface and a simple yet impactful design. Contemporary and abstract, the new logo hero’s Stefano's name with a strong split across the centre that creates a sense of momentum when shifted and zoomed in. It also presents as the classic chequered flag, creating a standout pattern that is synonymous with racing and can be used dynamically in his brand world and collateral. The new branding encompasses a suite of logos, from his full name, initials and his race number, adaptable to a range of touchpoints and platforms.

​

BRAND LOGO, VISUAL IDENTITY, RACE CAR, WEBSITE, SOCIAL MEDIA, MERCHANDISE, APPAREL, SPONSORSHIP PROPOSAL

​

CLIENT: STEFANO LEANEY RACING