Stripe & Stare

FASHION BRAND

Stripe & Stare was started by industry veteran Katie Lopes, former joint Founder of cheekfrills and Nicola Piercy, who wanted to create a brand that had a greater purpose than just its fashion credentials.  Inspired by the original French naval Breton shirt immortalised by Coco Chanel, Stripe & Stare is bringing a fresh new twist to the iconic classic. 

 

Stripe & Stare wants to empower women to stare at life and themselves head on, and appreciate what they see.  With the stripes epitomising female strength of character and individuality, we created a rebellious tattoo anchor marque merged with the Venus female symbol to represent courage and femininity in equal measure.  This is accompanied by witty slogans across the brands collateral and garments, which can also be personalised across most of the range. In the words of Zooey Deschanel,

 

“We can’t be feminine and be feminists and be successful?

I want to be a f-king feminist and wear a f-king Peter Pan collar. So f-king what?   

 

The brand look and feel uses stripes in its own unique way. All different thicknesses and lengths, using a hand drawn textured stripe to encapsulate the brand attitude. Every stripe is just as unique as every real woman. 

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© 2020 THE BOUNDLESS GROUP LTD.

Brand agency london

Boundless Brand Design

203 The Frames
1 Phipp Street
London
EC2A 4PS