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Energy so powerful, it must be Super Natural.

Introducing Tenzing Natural Energy's latest innovation: the Super Natural Energy can. An out-of-this-world way of getting your plant-based energy fuel while staying planet-positive.


The Fiery Mango can pushes the boundaries of natural energy. With 200mg of natural caffeine and an extraordinary super-ingredient—cordyceps—it takes the crown as the most badass, powerful energy drink on the planet. As part of Tenzing's ambition to disrupt and reinvent the energy drinks aisle, this launch propels natural energy to new heights and leaves the competition in a different stratosphere!

To deliver this new offering, the brand needed a bold and exciting design that would hero its powerful equities and match the liquid's promise of 'energy at a new level'. Boundless Brand Design created a visual world that literally skyrocketed Tenzing to a new universe, using an illustrative cosmic style. The pack features fiery mango comets, Milky Way-inspired fiery skies, and an extraterrestrial rocky terrain of cordyceps. Staying true to the brand's equities, the arrow and mountainscape stand proudly at the center of this new world of possibilities.

 

Tenzing's new world for the wanderlust explorer is a Super Natural design born of the brand's mission to constantly bring new power to the world.

 

Hamish Shand, Founder and Creative Director at Boundless, said, “We are pleased to continue to help Tenzing evolve as a brand, pushing the boundaries of its brand world and telling stories that deliver out-of-this-world energy experiences. This design is the latest innovation in the brand's continued growth and we are proud to help Huib and the team disrupt"

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