A Cut Above
CLIENT
Pernod Ricard - Beefeater Gin
CATEGORY
Premium Gin
SERVICES
.
Strategic Positioning - Structural Redesign - Label Design - On Trade Toolkit
BRIEF
Refresh the Beefeater 24 bottle and on trade toolkit to be more contemporary, distinctive, and competitive within the nightlife scene against leading vodka brands that typically dominate the space.
THE BIG IDEA
'A cut above.' Made from the purest cut of liquid, Beefeater 24 is crafted for high-energy mixology. Inspired by London’s 24-hour spirit, we aimed to seduce the senses and take the nightlife drinking occasion to new heights.
RESULT
We created a bottle that reflects the rich credentials of the product, while conveying a sense of energy, with a 24° 'cut', botanical embossings and Beefeaters London Brick built into the structure.
Following this, we designed a striking on-trade toolkit and glassware inspired by London’s rooftop bars and penthouse parties. Featuring the signature 24° angle, LED lighting, and botanical details, each piece meets Pernod Ricard’s sustainability and usability standards.
Make your brand Boundless™
Get in touch at hello@theboundless.co.uk