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Boundless™ Built to fight the forgettable

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Mastery In Motion

CLIENT

Glenfiddich

TYPE OF CLIENT

Pioneers within Scotch Whisky

SERVICES

Global Travel Retail Toolkit

BRIEF

Design a travel retail toolkit for Glenfiddich's Perpetual Collection that is compelling, increases value perception and creates clarity for shoppers.

THE BIG IDEA

"Experience Mastery in Motion" Inspired by Glenfiddich’s Mastery of the Solera Vat process. Where past and present flow together in eternal motion.

RESULT

Through elegant, flowing forms, moments of aromatic discovery, and well-placed points of education, we created a retail design toolkit that makes the complexity of the Solera maturation process beautifully engaging and the craftsmanship compelling. This elevated the perpetual collection at every touchpoint along the shopper journey.

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Make your brand Boundless™

Get in touch at hello@theboundless.co.uk

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