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Mastery In Motion
CLIENT
Glenfiddich
TYPE OF CLIENT
Pioneers within Scotch Whisky
SERVICES
Global Travel Retail Toolkit
BRIEF
Design a travel retail toolkit for Glenfiddich's Perpetual Collection that is compelling, increases value perception and creates clarity for shoppers.
THE BIG IDEA
"Experience Mastery in Motion" Inspired by Glenfiddich’s Mastery of the Solera Vat process. Where past and present flow together in eternal motion.
RESULT
Through elegant, flowing forms, moments of aromatic discovery, and well-placed points of education, we created a retail design toolkit that makes the complexity of the Solera maturation process beautifully engaging and the craftsmanship compelling. This elevated the perpetual collection at every touchpoint along the shopper journey.
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Make your brand Boundless™
Get in touch at hello@theboundless.co.uk
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