Let Life Flow
CLIENT
Lolea
TYPE OF CLIENT
Mediterranean Apertivo
SERVICES
Brand Identity - Packaging - On Trade Toolkit
BRIEF
Lolea, known for its bottled Sangria, asked us to reposition the brand through the Lolea Spritz design and launch, moving beyond its traditional flamenco-inspired look toward a fresher, more spontaneous style for a younger consumer.
THE BIG IDEA
‘Let life flow’, a creative platform that elevates the brand while retaining the familiar circles. The repositioning feels full of joy, made to encourage spontaneous moments.
RESULT
The new identity we’ve developed really captures the essence of Lolea’s spirit across the packaging and on trade environment – bold, refreshing, and rooted in Mediterranean spirit.
We’ve created a design that breathes new life into the brand, and opens the door to future innovations to embrace new audiences.
The launch is still fresh, but early feedback and uptake from markets has been overwhelmingly positive.
Make your brand Boundless™
Get in touch at hello@theboundless.co.uk