The Power of Nature
CLIENT
Tenzing
TYPE OF CLIENT
Natural Energy Drinks Disruptor
SERVICES
Packaging Design
BRIEF
A design refresh that heroes the brand’s natural and sustainable credentials, conveys its bold power and stands tall in a crowded category.
THE BIG IDEA
'The Power of Nature'. We channelled raw outdoor energy, inspired by a community that surfs, climbs and hikes at full tilt to convey a balance of nature and energy.
RESULT
We evolved Tenzing by amplifying its most recognisable assets- enhancing clarity, energy and shelf impact. The iconic mountain now feels more powerful and intense, anchoring the brand with a stronger sense of momentum and purpose.
The redesign launched 'Super Natural Energy', a new range of limited editions promising ‘energy at a new level’. Our design embraced that vision, elevating the brand to cosmic heights.
Tenzing is now the third biggest energy drink in London, a natural force to be reckoned with.
Previous Design
New Design
Make your brand Boundless™
Get in touch at hello@theboundless.co.uk