Disrupting the World of Energy drinks with Planet Positive Tenzing
Naturally caffeinated, Tenzing natural energy were founded to change the way consumers energise themselves. Looking to evolve the brand and packaging design to help to continue to command presence amongst the busy natural energy drink category, Tenzing came to Boundless to help build their recognisability with consumers by elevating their current assets.
Looking to inspire drinkers with a design that builds emotion and motivation, we created a landscape that makes you want to explore, drawing drinkers in and transporting them to vast destinations. Heroing their plant based recipe and natural ingredients, we looked to build power within Tenzing’s logo and epic mountain landscape, continuing to highlight a sense of mystery and adventure by creating greater depth within the range. By creating a portfolio strategy that allows for intuitive navigation and a platform for innovation, Tenzing is now a world of energy and intensity, the perfect balance between potency and audacity. This new packaging continues to allow Tenzing to be leaders in experimentation, and adventure, the go to brand for thrill seekers and would be world explorers.