A World of Extraordinary Flavours
CLIENT
Double Dutch
TYPE OF CLIENT
Premium Mixers
SERVICES
Brand Identity - Packaging Design - Structural Design
BRIEF
To pour personality into a brand full of flavour, that was blending into a sea of sameness within the mixers and tonics category
THE BIG IDEA
"A World of Extraordinary Flavours" We instilled a fun and contemporary look and feel to disrupt the mixer category, bringing to life the storytelling of their distinct combinations of ingredients from around the world.
RESULT
We created an expressive and distinctive brand identity that remains cohesive across activations, communications, and packaging. The redesign extended to the glass bottle, now brimming with character yet still the lightest on the market, engineered to hold 15% more carbonation for maximum flavour and fizz.
Since the rebrand, Double Dutch have received the King's Award for enterprise, with around 200% growth in business overseas and 63% distribution growth in 2024.
Make your brand Boundless™
Get in touch at hello@theboundless.co.uk