Immagina Malfy
CLIENT
Immagina Malfy
TYPE OF CLIENT
Gin of the Amalfi Coast
SERVICES
On Trade & Off Trade Toolkit - Limited Edition Bottle
BRIEF
Create a new and imaginative on-trade brand world, consumer experience and limited-edition bottle centred around the 'Immagina Malfy' campaign.
THE BIG IDEA
A refreshed look and feel venturing to transport the brand from the Amalfi coast, to a more ownable & sensorial world that we call Malfy. This is an invitation into a world that is chic, vibrant, and convivial.
RESULT
A cohesive global toolkit that provokes the senses, exudes style, and embraces the essence of botanical wonders, while leveraging the brand’s pre existing assets, for a distinctive and immersive experience.
We followed up with Malfy's first ever limited edition bottle, featuring abstract botanical illustrations based on the effortlessly cool style of our consumers.
Make your brand Boundless™
Get in touch at hello@theboundless.co.uk