Immagina Malfy
CLIENT
Immagina Malfy
TYPE OF CLIENT
Gin of the Amalfi Coast
SERVICES
On Trade & Off Trade Toolkit - Limited Edition Bottle
BRIEF
Create a new and imaginative on-trade brand world, consumer experience and limited-edition bottle centred around the 'Immagina Malfy' campaign.
THE BIG IDEA
A refreshed look and feel venturing to transport the brand from the Amalfi coast, to a more ownable & sensorial world that we call Malfy. This is an invitation into a world that is chic, vibrant, and convivial.
RESULT
A cohesive global toolkit that provokes the senses, exudes style, and embraces the essence of botanical wonders, while leveraging the brand’s pre existing assets, for a distinctive and immersive experience.
We followed up with Malfy's first ever limited edition bottle, featuring abstract botanical illustrations based on the effortlessly cool style of our consumers.
