The Whimsical Watering Can
CLIENT
Hendrick's Gin
TYPE OF CLIENT
The Most Curious Gin Distillery
SERVICES
Gifting, Product Design
BRIEF
Create a gifting icon that captures the essence of Hendrick’s eccentricity and elevates brand perception in global travel retail.
THE BIG IDEA
"Fill the world with Cucumbers."
Inspired by the brand’s deep-rooted love for cucumbers and its iconic bottle shape, we transformed the curious gin into a vintage-style watering can.
RESULT
A disruptive gifting packaging that positions Hendrick’s at the forefront of high-end gin gifting, aligns with its Refreshing Encounters summer campaign and provides talkability. More than just a charming garden accessory, The Watering Can doubles as a cocktail pourer and party conversation starter - and champions one of its most beloved ingredients, the cucumber.
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