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Royal Salute Polo Miami by Boundless

The Miami Polo Edition

CLIENT

Pernod Ricard - Royal Salute

TYPE OF CLIENT

Scotch Whisky

SERVICES

Limited Edition Design - Off Trade Toolkit

BRIEF

Royal Salute continues its tradition of capturing the culture of emblematic polo locations around the world, and this time, it’s Miami in the spotlight.

THE BIG IDEA

Welcome to the vibrant world of Miami, inviting whisky and polo enthusiasts to savour a sip of the city’s glamorous backdrop.

RESULT

In collaboration with illustrator Charlie Davies, we captured the playful allure of Miami, from sunlit Palm Beach to art deco architecture. Creating a rich, luxurious polo scene, beneath a pink haze, the outer design opens to reveal a modern polo lounge, awash in deep pink tones. The whisky rests in a striking Miami pink flagon.

The Miami Polo Edition continued to push boundaries and delivered strong commercial results.

Royal Salute Polo Miami by Boundless
Royal Salute Polo Miami by Boundless
Royal Salute Polo Miami by Boundless
Royal Salute Polo Miami by Boundless
Royal Salute Polo Miami by Boundless
Royal Salute Polo Miami by Boundless
Royal Salute Polo Miami by Boundless

Make your brand Boundless™

Get in touch at hello@theboundless.co.uk

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