The Miami Polo Edition
CLIENT
Pernod Ricard - Royal Salute
TYPE OF CLIENT
Scotch Whisky
SERVICES
Limited Edition Design - Off Trade Toolkit
BRIEF
Royal Salute continues its tradition of capturing the culture of emblematic polo locations around the world, and this time, it’s Miami in the spotlight.
THE BIG IDEA
Welcome to the vibrant world of Miami, inviting whisky and polo enthusiasts to savour a sip of the city’s glamorous backdrop.
RESULT
In collaboration with illustrator Charlie Davies, we captured the playful allure of Miami, from sunlit Palm Beach to art deco architecture. Creating a rich, luxurious polo scene, beneath a pink haze, the outer design opens to reveal a modern polo lounge, awash in deep pink tones. The whisky rests in a striking Miami pink flagon.
The Miami Polo Edition continued to push boundaries and delivered strong commercial results.
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