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Royal Salute Whisky by Boundless

The Coronation of King Charles Edition

CLIENT

Pernod Ricard - Royal Salute

TYPE OF CLIENT

Scotch Whisky

SERVICES

Limited Edition Design & Launch Toolkit

BRIEF

Royal Salute was created as a gift for the Queen on her Coronation in 1953. We were to craft a bespoke, collectible design embodying the ultimate Royal ceremony for the coronation of King Charles III.

THE BIG IDEA

For inspiration, we looked to Westminster Abbey, London’s home of Royal milestones, celebrated for its ornate craftsmanship and grand architecture, a true house of ceremony.

RESULT

A chiselled interpretation of Westminster Abbey’s iconic architecture adorns the front of the wooden box.

Inside, delicate illustrations depict crests, jewels, and flowers representing the nations of Great Britain and symbols of King Charles III.

Inside, a Dartington Crystal decanter in deep sapphire blue, echoes the stones of the Imperial State Crown. A bespoke metal collar completes the design as the ultimate Royal seal.

Royal Salute Whisky by Boundless
Royal Salute Whisky by Boundless
Royal Salute Whisky by Boundless
Royal Salute Whisky by Boundless
Royal Salute Whisky by Boundless
Royal Salute Whisky by Boundless

Make your brand Boundless™

Get in touch at hello@theboundless.co.uk

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