Bottling the Spirit of New Orleans
CLIENT
Sazerac
TYPE OF CLIENT
Spirits Business
SERVICES
Brand Creation & Packaging
THE CHALLENGE
Create a premium cocktail-centric liqueur range for Sazerac that celebrates the brand’s French heritage while capturing the vibrant energy of New Orleans, home of the Sazerac cocktail.
THE BIG IDEA
Sazerac - House of Cocktails.
A design language that balances French refinement with the rhythm and colour of New Orleans’ cocktail culture.
THE DESIGN
At the heart of the identity sits an ornate central label that anchors the range with a sense of heritage and craft.
Intricate illustrations draw inspiration from the decorative ironwork of the New Orleans French Quarter, weaving together grapes, vines, filigree and fleur-de-lis with expressive cocktail and music references. Subtle details reference the cast-iron hitching posts once found outside the city’s bustling bars.
Make your brand Boundless™
Get in touch at hello@theboundless.co.uk